Changing a person's mind about climate change has zero impact on reducing their carbon emissions in the short term.

Local climate beliefs do not translate into measurable changes in how much CO2 a community produces. Environmental campaigns often focus on winning hearts and minds to save the planet. This data suggests that individual attitudes are less powerful than the physical energy infrastructure of a city. People continue to use the same amount of power regardless of whether they believe in a climate crisis. Real progress requires structural changes to the power grid rather than psychological shifts in the population.