economics Paradigm Challenge

Governments do way more for innovation by being a big, demanding customer than they do by just handing out research checks.

March 30, 2026

Original Paper

Buyer Power and Corporate Innovation

Haifeng Zhang, Yu Shi

SSRN · 6487435

The Takeaway

Using data from China’s centralized drug procurement, researchers found that the pressure of meeting a government buyer's needs stimulated pharmaceutical R&D more effectively than traditional handouts. It suggests that market 'buyer power' is a more potent tool for progress than supply-side subsidies.

From the abstract

Moving beyond supply-side subsidies, this study investigates government procurement’s role in innovation using China’s National Centralized Volume-Based Procurement (VBP) policy. Employing a difference-in-differences approach, we find VBP significantly stimulates pharmaceutical R&D investment, fostering high-quality innovation more effectively than traditional instruments. The impact is strongest for winning bidders, non-state-owned enterprises, and firms heavily dependent on generic drugs. Thes