Financial market volume profile math can be used to engineer a webpage so that a reader's eyes land exactly where an advertiser wants.
April 26, 2026
Original Paper
Attention Profile Mapping and Predictive Text Architecture: A Unified Neuromarketing Framework for Volume Profile-Guided Online Advertisement Placement
SSRN · 6616678
The Takeaway
Eye-tracking and EEG data are used to create a spatial map of human attention that mirrors how stock prices move. This framework allows designers to treat attention like a liquid asset that can be funneled into specific high-volume areas. The text itself is then engineered to force the brain to follow a predictable path across the screen. This turns the act of reading into a mathematically controlled experience designed to maximize ad exposure. It moves marketing from simple placement to the precise control of human perception.
From the abstract
This paper proposes the Attention Profile — a structural representation of how reader attention distributes across online portal pages, constructed using the conceptual framework of volume profile analysis from financial market microstructure. The Point of Control, Value Area, High Volume Nodes, and Low Volume Nodes of traded volume have formal mathematical analogues in fixation density, cognitive engagement, and physiological arousal measured via eye-tracking, EEG, GSR, and facial coding. A Mul