Online shops can sell more slow-delivery items just by moving the delivery choice to after you've already picked the product.
Retailers often assume they must spend heavily on logistics to compete on speed, but this research shows that 'nudging' consumers through a sequential choice architecture (product first, then delivery) mitigates the negative impact of slow shipping. This interface change is essentially free and allows slow-delivery items to compete effectively without expensive infrastructure upgrades.
Is it always "the Faster, the Better"? The Role of a Nudging-based Function in the Relationship between Product Delivery and Online Sales
SSRN · 6325598
Delivery time is one of the keys to e-commerce success. Although retailers are taking steps to offer fast delivery services, these approaches are expensive and may not be sustainable in the long term. By leveraging a unique shift resulting from user-interface designs on eBay.com, we find that introducing a nudging-based function, i.e., a guaranteed delivery toggle, is a promising cost-effective approach that may ameliorate the relationship between slow delivery time and product sales. Specifical