AI generated websites now account for 35 percent of all new pages on the internet and they are making the web feel more positive but much less diverse.
AI-assisted text reached a critical mass of 35% of new web content by mid-2025. People used to think the internet would always be a bottomless source of human variety and nuance. This surge in automated content correlates with a measurable decline in semantic diversity across the web. The internet is becoming a more cheerful but repetitive place as algorithms churn out similar sounding messages. This homogenization means that finding genuinely unique human perspectives will become significantly harder as the digital world converges on a singular, bland mood.
The Impact of AI-Generated Text on the Internet
arXiv · 2604.26965
The proliferation of AI-generated and AI-assisted text on the internet is feared to contribute to a degradation in semantic and stylistic diversity, factual accuracy, and other negative developments (sometimes subsumed under the Dead Internet Theory). What has hindered answering these questions is that it has not been understood just how much of the internet is actually AI-generated or AI-edited. To this end, we construct a representative sample of websites published on the internet between 2022